SnapFulfil Cloud WMS delivers double the benefits for Vision Direct

The challenge

Vision Direct is Europe's leading online retailer of contact lenses and eye care products, and recently added sunglasses and spectacles to its offering of over three million SKUs.

Prior to implementing SnapFulfil, the company used another SaaS WMS for stock management and order picking, integrated directly to its web store software. As well as some integration issues, there were concerns that the existing set-up had reached capacity and offered no further scope for growth. In addition, limited support was available with the WMS, and response times were poor.

The solution

For the warehouse management system selection, the Vision Direct operations team identified a number of criteria considered either essential or desirable and assessed 12 WMS options against this. The most challenging of these was the need for the WMS to be able to validate against multiple barcode options for identical SKUs.

Vision Direct's Head of Operations, Jason Thornton says: "One of our key learning points was around our selection criteria, with a number of providers incorrectly claiming capability in various areas, most notably around our concern that identical products with different barcodes had to be picked/validated by SKU and not by barcode.

"SnapFulfil offered a number of reference visits which gave us confidence that the system could meet our critical requirements, as well as an opportunity to gain insight and feedback from operators who were already using the system."

The company's largest distribution center in York went live with SnapFulfil in February 2016, followed by a second site in Amsterdam just a few weeks later.

The benefits

The implementation of SnapFulfil was part of a wider infrastructure project which has enabled the business to align processes and software across its two operational sites and provided closer cross-functional systems integration.

Improvements that can be directly attributed to the change in WMS include a productivity improvement of around 25% in the pick/pack process and a further reduction in Vision Direct's already impressive <0.1% error rate.

The flexibility of SnapFulfil's concurrent licensing model also allows almost 60 staff to work effectively using fewer than 30 user licenses.

Jason Thornton concludes: "Overall our experience with SnapFulfil has been very positive - as a high volume, B2C retailer with in excess of 10,000 individual stock locations/bins, and small, visually barely-distinguishable SKUs, the system does everything we need.

"Perhaps most importantly, feedback from users has been overwhelmingly positive, with 100% of operators who had used the old system expressing a preference for SnapFulfil."


  • Vision Direct warehouse